A workflow for media buyers who manage many ad accounts
Updated:
Facebook Ads proxies are worth using when one team logs into several clients' Business Managers from the same office. Give each client a private, fixed address in the country of its billing, and the accounts stop sharing a login footprint. That is all a proxy does here: it will not approve ads, lift a restriction or work around Meta's advertising policies.
The shared-office problem
Agencies, freelance media buyers and in-house teams often run ten or twenty ad accounts from one internet connection. To Meta, a cluster of Business Managers that always appear from the same address looks related. When one client's account is restricted for something in its own history, accounts sitting on the same address can be drawn into the review.
Ad accounts carry payment methods, so login history is scored carefully. An account that appears from one address in one country, day after day, reads as normal. An account that hops between random addresses, or shares one with strangers, reads as a possible takeover and earns checkpoints.
One client, one profile, one address
The working unit is the client, or the Business Manager if one client has several unrelated ones. Each unit gets a browser profile and a private IPv4 or static ISP address. Everything about that client, including the personal Facebook profile that administers the BM, is opened only from that pair.
Because each address is single-tenant for the whole rental, nobody else's campaigns run through it, and bandwidth is not metered, so creative uploads and reporting exports cost nothing extra.
Picking the country and product
| Ad account | Address | Why |
|---|---|---|
| US account with large monthly spend | US static ISP | Registered to a consumer ISP, closest to a business owner's own line |
| Vietnamese BM or ad account | Vietnam static ISP or IPv4 | Matches local billing and the admin's usual location |
| UK account | UK private IPv4 | Country match with the card and business address |
| Asia-Pacific accounts | Private IPv4 in Singapore, Japan, South Korea or Hong Kong | Pick the country of the billing entity |
Onboarding a new client in five steps
- Order one address in the client's billing country; a single IP is fine.
- Create a profile for the client in AdsPower, GenLogin or Multilogin and add the
ip:port:user:passline from Orders as an HTTP proxy. - Open the profile and confirm country and leaks with the proxy checker and WebRTC leak test.
- Log into the admin's Facebook profile from there, and from nowhere else afterwards, including phones on other networks.
- Note the expiry date. Renewing before it passes keeps the exact address, so the login history does not reset.
Patterns that trigger checkpoints
- Several unrelated clients' BMs opened through one address
- An address in one country with a card billed in another
- Letting proxies lapse and moving accounts to fresh IPs every month
- Treating a proxy as a fix for disapproved ads; policy-breaking ads fail on any address
- Advertising prohibited products, which breaks Meta's rules and our terms of service
Related pages
For platform details see Facebook Ads proxies and Facebook account proxies. If you also run Google campaigns, the Google Ads page covers that side.
Frequently asked questions
I only run my own ad account. Do I need a proxy?
Usually not. One advertiser on their own connection already has a consistent footprint. Proxies pay off when you operate several clients' accounts from one place.
Can teammates in different cities share one client's address?
Yes, and that is the point. If everyone opens the same profile, the BM sees one consistent location no matter where the staff sit. Just keep unrelated clients off that address.
Will a proxy recover a disabled ad account?
No. Meta decides restrictions from account activity and policy. Use Meta's own appeal process; a proxy only keeps your clients separated.
Static ISP or private IPv4 for Business Manager?
Both work. Static ISP addresses look more like an office or home line and suit high-spend US or Vietnamese accounts. Private IPv4 is fast and available in seven countries. The ISP vs datacenter comparison goes deeper.
What if the address geolocates to the wrong country?
Verify it with the proxy checker and raise a ticket. A wrong location counts as a technical failure under the refund policy.
Give each client its own address
Choose the billing country, order one IP per client and load it into the profile as soon as it appears under Orders, usually within minutes.
See live prices